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Is SEO Dead?

Is SEO Dead?

Is SEO Dead?

Everytime there is a new Google update there are many “experts” that claim that SEO is dead.  They believe that because Google makes a change to their search algorithm that it eliminates all manner of SEO to improve rankings.  On the contrary it isn’t dead but it is becoming very different and we have to adapt with it.

Changes in the Industry

10 years ago, or even five years for that matter the most important factor was backlinks, you could build thousands of exact match anchor text links using automated software, stuff keywords on to your pages and boom…you would be ranking for your targeted keywords.  Try that today and you’ll be bounced right out of the search engine.  Bad content, spammy backlinks and automated link building tools don’t work anymore.  Either you website is ignored completely or you get a penalty and Google takes you out of their index altogether.

The Penguin update changed the whole game and good quality content became the king.  You need to create content that makes real people want to learn more, they have to want it enough to follow a backlink.  Local SEO works a little differently, while there is an element of content marketing to be done there are other factors that will help you rank a local business.  Things like properly setting up your Google My Business pages, a good SEO agency can help you to make sure it is fully optimized for you.  Here is a video to give you an overview of what’s involved.

SEO, Social Media and Paid Ads

Again naysayers claim that social media and paid ads spell the end of SEO…that not quite true.

Social Media

The nature of Social Media is that it is social, imagine for a minute you invite a friend over for dinner and while he’s there he tries to sell you weight loss pills or a blender…not a great experience right.  Encroaching on peoples’ lives in a social platform with an ad requires a fair deal of finesse and social media converts so much lower than SEO.  People go to social media to connect with friends, family and to get news not to connect with brands or products.

Paid Ads

While paid ads to take the top spot…er…top 4 spots above the organic results, to get your business there is expensive and some terms are worth more than $100 per click.  People have also been conditioned to ignore them.  A number one spot in organic rankings will get better conversions and you’re not paying for every visitor you get.  The other thing to note is that those top spots are typically filled with big name brands with HUGE ad budgets, the average small business owner can’t compete in that field.

Where do we go from here?

 

The future is bright and the need for SEO services is stronger than ever, businesses simply can’t afford to ignore the potential of the internet.  Good content, on page optimization and backlinks will continue to be factors for the foreseeable future.

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What you need to know about valuable long tail keyword research

long tail keywords

Long tail keywords are simply long word phrases that are more specific than commonly used keywords. Despite these keywords bringing in less search traffic, they have higher conversion rates than most standard keywords. As such, the keywords easily convert visitors to customers and easily improve the ranking of a website in search engines. Usually, there is low risk associated with using long tail keyword research in search engine ranking as compared to standard keywords.

Qualities of long tail keywords

In the recent past, there has been much emphasis on the use of specific keywords than there was a few years ago. This specification has brought about unique long tail keyword/phrase qualities. These qualities include:

Search volume

This refers to the frequency at which internet users search for a specific keyword in search engines in a given period. Ideally, large search volumes show that the specific keyword is common and popular among internet users searching for products or information in a particular niche. As such, it becomes easy to increase the number of users in your site by using long tail phrases with a high search volume. Such keywords and phrases can potentially increase the competitiveness of your website by considerable measures.

Relevance

The Long tail keywords/ phrases you use to market your website need to be relevant to the services/products offered by the website. Keywords with high relevance to your website have high conversion rates and are more likely to convert web users to customers than keywords with low relevance.

Competitiveness

Long tail keywords need to be competitive so that it becomes easy to outrank your website’s competitors using these keywords and phrases. The easiest way to come up with a competitive long keyword phrase is by using words that are popularly and commonly used in the niche/industry you are marketing in.

Benefits of using long tail keywords

Long tail keyword research has it that these keywords have a high ranking potential. For instance, if you use a keyword such as “air conditioning repair”, there are over 502,000,000 results in Google. However, if you use a long tail keyword like “air conditioning repair Miami”, there are approximately 10,000,000 results. This is 50 times less, the search results you get when using a generic keyword like “air conditioning”. As such, when using long tail keywords, it is possible to increase your ranking on search engines.

There are very many internet-based tools that you can use to generate specific long tail keywords/phrases. These tools are easy to manage and generate hundreds of keyword suggestions within split seconds. When using keywords to promote your website, you need to ensure that you write high quality content in the website to complement the effectiveness of the keywords.

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